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This project expands a successful transportation demand management (TDM) program by targeting commuters bound for locations along the I-66 corridor inside the Beltway or Washington, D.C. Currently, 83 percent of Loudoun commuters using transit, vanpools or carpools are destined for those locations, according to the Household Travel Survey. Expected to serve 900 new riders, the TDM program will provide marketing and incentives during a one-year promotional period. Incentives include reduced fares on express buses into D.C. or to Orange and Silver line Metrorail stations, a SmarTrip® promotion for new Metrorail riders, and financial rewards for new carpools and vanpools.


This program will have an immediate impact, benefiting tollpayers by reducing the number of single-occupancy vehicles (SOV) on I-66 inside the Beltway and providing direct, tangible payments for the use of transportation alternatives. The program is scalable, depending on the desired benefit or availability of funding. Finally, the program will be designed to reach Loudoun County residents at their jobs within the corridor through partnerships with other jurisdictions in the region.


The project is estimated to cost $623,000- 100% of which will be funded by the I-66 Commuter Choice Project.

Project Sponsor
loudoun county seal

Patricia Happ
NVTC I-66 Commuter Choice Program Manager

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